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Years in the past, I began making my very own private care merchandise as a result of I couldn’t discover ones with clear components that labored properly. I made pure toothpaste, DIY pure shampoo and conditioner, and even cleaning soap.
As I shared these recipes, many individuals requested if it was attainable to purchase them as an alternative of creating them. These selfmade variations have been efficient and pure however time-consuming to make. In addition, most of the components have been exhausting to seek out or costly to purchase when solely a small amount was wanted for a recipe.
Natural Toothpaste and Haircare… That Works!
Just a few years in the past, I observed a development. Many of my associates had switched to wash merchandise in most areas of their lives. They ate largely natural meals, used pure cleaners, and prevented dangerous merchandise… however they nonetheless used name-brand standard haircare and toothpaste as a result of the pure choices simply didn’t measure up.
I understood. I’d tried many pure merchandise that simply didn’t work as properly. I’d additionally used many standard merchandise up to now that labored extremely properly however that contained poisonous components I didn’t wish to placed on my pores and skin or my youngsters’ pores and skin.
I couldn’t cease there, although. From my expertise in creating DIY merchandise, I knew it was attainable to create pure merchandise that labored simply in addition to standard. I grew to become decided to deal with this drawback!
Thus, Wellnesse was born… the primary line of unpolluted private care merchandise that work in addition to standard alternate options! These merchandise have been within the works for years, and our household is so blissful to share them with yours!
What Goes ON Your Body Goes IN Your Body
You’ve possible heard that we soak up a number of the non-public care merchandise we put in our mouth and on our pores and skin and hair. This is usually used as a purpose to keep away from merchandise with dangerous components, and I completely agree with this.
With Wellnesse, I needed to show this concept on its head and take it one step additional. I got down to create merchandise that really let great things in by means of the pores and skin. Of course, these merchandise can be secure and solely include clear components, however additionally they can be full of helpful components that nourish the physique from the surface in.
Introducing Wellnesse!
I got down to create merchandise which might be each extremely efficient and utterly secure. After many, many rounds of formulation, I’m so excited to share these merchandise with you!
At Wellnesse, we do extra than simply keep away from the dangerous stuff. We deal with creating merchandise that aren’t simply secure to place in your pores and skin, in your hair, or in your mouth, however truly profit and nourish your physique, too.
With this in thoughts, I got down to formulate a line of human-safe, environmentally pleasant merchandise that work in addition to any standard different.
I used to be adamant that each one merchandise would meet these standards:
- All EWG-Safe Ingredients: Wellnesse merchandise include solely components rated as secure (1 or 2) within the EWG Skin Deep Database. All components are listed on the web site right here, so that you at all times know precisely what you might be placing on your loved ones. All merchandise are additionally EWG-VERIFIED™ as a third-party verification.
- Organic Ingredients: Whenever attainable, all components are natural. What’s much more necessary is that each one of our components are 100% pure and are available straight from nature.
- Safe for Humans and the Planet: We by no means compromise on this. We consider it’s not solely attainable however important to create merchandise which might be secure and helpful for each the surroundings and for individuals.
- Highly Effective: All merchandise should work in addition to standard alternate options.
- Sustainable: Since our merchandise are solely offered on-line (for now), sustainability in packaging is a serious precedence, and we’re utilizing the most secure and most environmentally pleasant choices at present out there.
We Are the Gatekeepers for Our Families
You could know that a number of components utilized in private care merchandise aren’t examined or authorised for security… but it surely’s in all probability worse than you assume…
Understanding Ingredients
It’s a typical false impression that skincare components should be confirmed secure and efficient earlier than they’re allowed in the marketplace. But they aren’t, by an extended shot.
In truth, there are millions of components authorised to be used in private care merchandise that haven’t been examined for security in any respect!
Even worse, the FDA doesn’t have the authority to ban skincare components that present sturdy proof of being harmful or lethal. Talcum powder is the right instance.
Products that include talc (a.ok.a. talcum powder) embody make-up and child powder. Talcum powder is continuously contaminated with cancer-causing asbestos, and up to date courtroom proceedings have discovered that one main firm knew this for many years. Millions have already been paid in damages from lawsuits the place individuals obtained most cancers or died due to this. The lawsuits simply hold rolling in (up to now there are over 15,000 lawsuits!).
It’s apparent that the objects with this ingredient in them ought to be pulled from cabinets, proper? Nope. Baby powder continues to be being offered in shops, nonetheless being sprinkled on child’s genitals, and nonetheless inflicting hurt for some. The FDA and authorities oversight companies often don’t pull the plug on toxins in skincare.
This is why it’s my private mission and a Wellnesse core worth to remain on high of what’s in our merchandise.
Greenwashing
Many firms have caught on to the truth that customers need secure, pure merchandise for his or her households. While that is driving optimistic change, not all the pieces is because it appears. Since the wonder business is essentially self-regulated, skincare firms can gown up labels with natural-looking colours and phrases like “vegan” and “all-natural” whereas nonetheless hiding a bunch of poisons within the components checklist.
On the Flip Side… Just Because We Can’t Pronounce It …
I at all times learn the components checklist on skincare merchandise, however I’ve realized that simply because I can’t pronounce it doesn’t imply an ingredient is essentially dangerous. For instance, alpha-tocopherol could sound like a poisonous chemical, but it surely’s truly the antioxidant vitamin E. Shea butter is listed because the tongue tornado Butyrospermum parkii on skincare labels.
When doubtful, do a little analysis!
Wellnesse: Radical Transparency
To that finish, at Wellnesse, we’re devoted to radical transparency and honesty. We firmly consider that it’s attainable and important to create merchandise which might be secure for people and for the planet.
We consider {that a} well-run enterprise can have an incredible optimistic affect on the world. That’s why we run Wellnesse with an unwavering dedication to our core values in each determination we make and in each step of our course of, from provide chain to closing product.
Highest Quality
We by no means compromise on high quality and select the most effective choices for individuals and the planet. We supply the most effective components and packaging out there.
Human Safe
We love the households who use our merchandise and make it possible for the entire components we use are rated as secure by the Environmental Working Group so you may relaxation simple figuring out your loved ones is secure! On high of that, we mix the newest in scientific analysis with the most effective nature has to supply so as to add helpful components that help the physique in every product.
Planet Safe
We wholeheartedly consider that merchandise may be secure for individuals and the surroundings… and take the planet under consideration in each ingredient we select and each determination we make. We wish to contribute to leaving a world our kids and grandchildren may be pleased with, so we make choices that last more than we’ll.
Community- and Family-Focused
We try to help households at each stage of our enterprise: the households of our staff members, the households of our prospects, and the households in our local people. Cultivating a powerful group is among the most necessary issues we are able to do on this life, and we’re working towards this purpose in our firm tradition and our native communities.
We give time and a proportion of our earnings to our native communities and to organizations that help households and the surroundings.
Integrity and Transparency
You by no means must marvel in regards to the security of our merchandise or what we put in them… as a result of we’ll inform you and present you the sourcing!
Think Outside the Box
We consider that it isn’t solely attainable however important to create merchandise and options the place the client wins, the group wins, the planet wins, and the corporate wins. To this finish, we innovate and are uncompromising in our core values.
So what will we make at Wellnesse? Well, only for starters:
Wellnesse Whitening Toothpaste
Wellnesse Whitening Toothpaste is the primary pure toothpaste that works like “regular toothpaste” with out glycerin or fluoride. It was necessary to me to create a components that naturally helps the oral microbiome and mineral stability on the tooth with out these two components.
Fluoride is controversial and an ingredient I’m cautious to keep away from due to my thyroid points. We additionally selected to depart out glycerin, which many pure toothpastes embody as a thickener. Research exhibits glycerin can coat tooth and hold them from benefiting from minerals in saliva in addition to the helpful components within the toothpaste.
Instead of fluoride, our components incorporates inexperienced tea leaf extract, which is loaded with antioxidants. Plus, a phytochemical in inexperienced tea is proven to struggle micro organism that results in tooth decay.
We mixed this phytochemical with hydroxyapatite (a naturally-occurring mineral and foremost part of tooth enamel) to strengthen tooth and stop cavities.
Of course, recent breath is paramount to tooth brushing, and for that, we included mint leaf extract and neem. Neem helps to stop micro organism from sticking to tooth and turning into plaque. This protecting measure means fewer micro organism, which ends up in… more energizing breath!
And in fact, this toothpaste (in addition to all of our merchandise) is kid-safe and kid-approved!
Wellnesse Charcoal Toothpaste
Our Charcoal Toothpaste components makes use of most of the identical tried-and-true components present in our beloved remineralizing toothpaste however with a twist: charcoal! Formulated to strengthen, whiten, and detoxify, your smile is in for an improve.
Charcoal powder is that this components’s (not so secret) weapon. Not solely does it work to take away stains and whiten tooth, but it surely additionally detoxifies your mouth. Charcoal particles pull the toxins out of your mouth and bind to them, so that they’re eradicated out of your physique as quickly as you spit.
Not to pat ourselves on the again, however our Charcoal Toothpaste can be utterly glycerin-free and fluoride-free. We selected utterly pure alternate options, like hydroxyapatite and calcium carbonate, to offer our components the strengthening increase it wants.
It is really helpful that you simply solely brush with Charcoal Toothpaste 2-3 occasions per week. For finest outcomes, alternate your charcoal classes with our remineralizing Whitening Toothpaste!
Children’s Strawberry Toothpaste
Oral hygiene generally is a battle with little ones, however our strawberry toothpaste is about to make brushing your little one’s favourite a part of the day! Children are delighted by the pure fruity taste however are nonetheless protected against micro organism and cavities by our tried-and-true, household favourite components.
Our Whitening Toothpaste and Charcoal Toothpaste are secure for all ages, however the recent, minty taste may be overpowering for some younger ones. Children can have extra delicate palates, so it’s no shock that many usually are not followers of mint. Our Children’s Toothpaste has a pure strawberry taste so as to add a delicate, fruity style little ones love!
Children grow to be particularly susceptible to tooth decay and cavities once they resist brushing, so we designed this toothpaste to attraction to kids in every single place with out compromising our ingredient integrity. Our kids’s components incorporates all our favourite powerhouse components (like remineralizing hydroxyapatite and bacteria-fighting Aloe powder) and achieves wonderful taste with out synthetic flavors or sweeteners.
We take integrity and transparency critically. We solely use the cleanest components in our formulation. Hydroxyapatite restores enamel and remineralizes your youngsters’ tooth whereas calcium carbonate removes plaque, particles, and floor stains. Aloe vera eliminates disease-causing micro organism, whitens tooth, and reduces staining.
But you don’t simply must be a child to make use of this toothpaste! This toothpaste is efficient for all mouths, so test it out if you happen to love fruit-flavored toothpaste.
Wellnesse Biodegradable Toothbrush
The Wellnesse Biodegradable Toothbrush is designed to be barely smaller on the head to succeed in the locations within the mouth that different brushes simply received’t match into. Pair it with our Whitening Toothpaste, and even these pesky again tooth will probably be remineralized and revitalized.
The bristles are agency sufficient to carry their form, however they aren’t so stiff that they damage your gums—snug, efficient, and eco-friendly! When you might be prepared for a brand new toothbrush, merely take away the nylon bristles and toss these into the rubbish. The toothbrush itself may be recycled.
Children’s Biodegradable Toothbrushes
Wellnesse Children’s Biodegradable Toothbrushes are the identical glossy, sustainable design reimagined to suit little fingers and tooth! Each pack incorporates three kids’s toothbrushes in three enjoyable colours: pink, blue, and mint. Who stated brushing couldn’t be enjoyable?
This smaller, extra colourful mannequin was developed together with your little ones in thoughts. Our kids’s toothbrush has a barely smaller head to make cleansing these hard-to-reach spots a breeze and a wide range of eye-catching colours to make brushing among the finest components of the day!
Our toothbrushes are constructed from biodegradable bamboo and recyclable nylon bristles for a waste-free cleansing expertise! The bristles are agency sufficient to supply an intensive clear however light sufficient to keep away from gum irritation, leaving you with shiny, blissful smiles all day lengthy.
Wellnesse Silk Floss
Our Wellnesse Silk Floss combines the light energy of pure silk, the graceful glide of candelilla wax, and the antimicrobial and antiviral properties of pure peppermint oil to supply the final word oral care expertise utilizing solely three components.
At Wellnesse, we solely use components that cross our very strict tips. We know that what you utilize in your physique primarily goes IN your physique, and we wish each ingredient to be pure, pure, and non-toxic. That’s why our floss is made with solely three components: silk, pure peppermint oil, and candelilla wax.
Unlike standard flosses that use wasteful plastic casing, our peppermint silk floss is packaged in a small cardboard field that’s 100% biodegradable and recyclable. Simply toss your used floss within the compost and the field within the recycling for a very waste-free expertise!
Wellnesse Copper Tongue Scraper
Our toothpaste takes care of your tooth, and our floss protects your gums, which leaves just one factor: your tongue! Our 100% Copper Tongue Scraper is the right technique to wrap up an entire oral well being routine.
Tongue scraping has been a well-liked observe in pure drugs for hundreds of years. It naturally fights the micro organism that trigger cavities, gum irritation, and dangerous breath, making it a easy however highly effective addition to your oral care routine.
We use 100% copper because it naturally possesses antimicrobial properties makes it far simpler than different generally used supplies, akin to stainless-steel and rose gold. Copper additionally has a fairly spectacular shelf life and may final for years.
New to tongue scraping? Simply stick out your tongue and place the rounded finish of the scraper as far again in your tongue as you comfortably can (don’t gag your self!). Apply light strain, and drag the scraper down towards the tip of your tongue. Rinse the scraper as wanted, and repeat till full.
Wellnesse Natural Shampoo and Conditioner
We have two sorts of (moist) shampoo and conditioner.
- Summer Melon and Dandelion Shampoo and Conditioner for All Hair Types
- Coconut & Verbena Leaf Shampoo and Conditioner for Wavy, Thick or Curly Hair
All 4 hair care merchandise meet all of our standards for high quality. They work in addition to “regular” shampoos and conditioners however with out the sulfates, parabens, dyes, synthetic fragrances, and different components you wouldn’t wish to placed on your loved ones.
Instead, they’ve:
- Keratin, quinoa, argan oil, and chamomile to infuse moisture whereas pure suds cleanse hair and scalp so strands keep clean.
- Vitamins like panthenol, a provitamin of B, which replenishes and moisturizes locks.
- Herbs like lavender make hair silky, delicate, and straightforward to handle and likewise encourage hair progress and thick hair.
- One ingredient you might not have heard of but however will develop to like (pun supposed) is nettle leaf. Nettle leaves are wealthy in silica and sulfur, each of that are recognized to help regrowth and strengthen hair. Sulfur, a part of keratin (the important thing protein that makes up our hair), lengthens the “growing phase.” It’s additionally been urged that nettle leaf can restore hair to its authentic shade.
Wellnesse Revitalizing Dry Shampoo
Ask me my favourite magnificence merchandise, and I’d inform you immediately—my dry shampoo!
Moms, you already know what I’m speaking about… there are such a lot of days when a bathe simply doesn’t occur!
I got down to create a dry shampoo as pure as my DIY recipe I’d been making for years. Instead of aerosols with components like isobutane, propane, and chemically derived fragrances, we use oil-absorbing kaolin clay and volume-boosting tapioca in any easy-to-apply, sustainable bottle.
I additionally needed Wellnesse merchandise to not solely clear however nourish with pure “superfood” for hair and pores and skin. So we added hibiscus flower, recognized for its capability to advertise wholesome hair progress. Lavender oil and cactus flower assist revitalize and stability hair and scalp pH.
We additionally developed a brilliant clear and user-friendly ingredient checklist that guides you thru every ingredient, what it does, and the EWG security score.
Check out all of the Wellnesse Dry Shampoo particulars and seize yours (for gentle or darkish hair) right here.
Wellnesse Citrus Body Bar
With its recent, citrus scent and silky clean lather, our Wellnesse Citrus Body Bar is setting a brand new normal for clear skincare. Embrace the scent and feeling of a heat, tropical day from the privateness of your individual rest room. You will go away your tub or bathe feeling as if you happen to simply left the spa with out the guilt of the spa worth.
Each of our components was hand-selected to supply a components that cleanses, moisturizes, and refreshes your pores and skin for a once-in-a-lifetime expertise each time you step into the bathe. It options shea butter, which moisturizes and smoothes, inexperienced tea leaf, which provides antioxidant and anti inflammatory properties, and orange oil, which supplies it an uplifting scent.
In latest years, irresponsible palm oil harvesting has led to fast deforestation and displacement of wildlife. Unfortunately, the harvesting strategies for some palm oil alternate options have confirmed to be unethical as properly. To remedy this drawback, Wellnesse joined RSPO, a not-for-profit group that aids companies in harvesting sustainable palm oil, permitting us to be aware of the planet whereas persevering with to offer you the best high quality merchandise attainable!
Wellnesse Moisturizing Hand Sanitizer
Our Moisturizing Hand Sanitizer eliminates viruses, micro organism, and fungus with out stripping your pores and skin of its pure safety.
Eucalyptus, tea tree, peppermint, and ethyl alcohol all sanitize whereas holding your microbiome intact. Safely clear and moisturize your fingers whereas bolstering your microbiome with highly effective components that are available a recyclable glass bottle.
This components fights massive and little germs—99.9% of them, to be precise. Plus, our particular spray makes utility simpler than ever to cowl extra floor space.
When making actually clear merchandise, we all know that what’s on the within and out of doors counts. That’s why our hand sanitizer is available in a glass bottle you can simply reuse or recycle.
Sustainable Packaging
Our packaging additionally needed to meet our strict requirements for high quality and sustainability. We’re consistently working to innovate on this space, however for now, we use sustainably sourced and carbon-neutral sugarcane packaging that’s compostable in business amenities and that will also be recycled. Since we are able to’t use glass within the bathe or with a product as thick as toothpaste, this was probably the most eco-friendly choice out there.
And the cardboard packaging utilized in transport is absolutely compostable, so you need to use it in your individual compost bin or backyard!
Third-Party Verification
As I stated, transparency is a vital core worth for us. To this finish, we’re:
- EWG Verified for all merchandise, which assures that they’re all human-safe and environmentally pleasant.
- Certified B-Corp designation, which verifies our dedication to our communities, the surroundings, and to creating the best high quality merchandise whereas supporting household and women-owned companies and producers.
- Leaping Bunny licensed for family and private care, verifying that each one merchandise are cruelty-free and untested on animals.
Try Wellnesse Products!
Join me in utilizing these revolutionary merchandise with your individual household! You can get all of them right here. TIP: You lock in a reduction if you happen to store a Wellnesse Essentials bundle or join Subscribe and Save!
I’m so grateful that you simply’re a part of this group and hope that you simply’ll be part of me in altering the non-public care business for the higher!
What’s Next?
Keep an eye fixed out for different merchandise coming quickly, together with Deodorant, Sunscreen, Bug Spray, Shampoo Bars, and far more!
What private care merchandise would you wish to see subsequent? Share beneath. I’d love to listen to your suggestions!
Sources:
- FDA.gov. Cosmetics Laws & Regulations. Retrieved January 2020
- NYTimes.com. Johnson & Johnson Lawsuits Raise Fears Over Baby Powder. October 4, 2019.
- Pepla E, Besharat LK, Palaia G, Tenore G, Migliau G. Nano-hydroxyapatite and its purposes in preventive, restorative and regenerative dentistry: a assessment of literature. Ann Stomatol (Roma). 2014;5(3):108–114. Published 2014 Nov 20.
- Alzohairy MA. Therapeutics Role of Azadirachta indica (Neem) and Their Active Constituents in Diseases Prevention and Treatment. Evid Based Complement Alternat Med. 2016;2016:7382506. doi:10.1155/2016/7382506