Pepsi Introduces Hemp-Infused Energy Drink

Feb. 3, 2022

PepsiCo has added a hemp-infused power drink to its RockStar Energy line.

The drink might be known as Unplugged and in addition to having hemp, it gained’t have as a lot caffeine as different RockStar Energy drinks, PepsiCo mentioned in a information launch.

Hemp oil, often known as hemp seed oil, is constructed from hemp, a hashish plant like marijuana however containing little or no tetrahydrocannabinol, the chemical that will get individuals “high.”

Hemp does comprise cannabidiol (CBD), a chemical that has been used to deal with illnesses corresponding to epilepsy and nervousness. It’s unlawful to promote CBD-infused meals and drinks throughout state strains, however hemp-based drinks are authorized, CBNC mentioned.

Since Hemp seed has little to no CBD, individuals who drink Unplugged shouldn’t expertise dramatic results, Fabiola Torres, PepsiCo basic supervisor and chief advertising officer of the corporate’s power enterprise, instructed CNBC.

″Imagine you’re consuming an natural tea, with caffeine. That’s it,” he mentioned. “It’s a combination of herbals that can help us to relax, but not to sleep.”

PepsiCo says Unplugged will comprise about 80 milligrams of caffeine. The different RockStar drinks have 160-300 milligrams, CNBC mentioned, noting that PepsiCo hopes to draw extra younger feminine clients with the product.

PepsiCo gave hemp-based drinks a strive final yr when it launched Rockstar Energy + Hemp in Germany.

Unplugged might be sugar-free and likewise infused with B nutritional vitamins, spearmint, and lemon balm.

It will are available in three flavors – Blueberry, Passionfruit, and Raspberry Cucumber – and price round $1.99 per 12-ounce can.

PepsiCo mentioned Unplugged focuses much less on “providing a big hit of energy” and extra on “enhancing good vibes.”